About Dragon Fruit and Cuttings
Welcome to Rosand Farm, a family-owned and -operated farm located in the heart of South Florida. Established in 2012, our farm takes full advantage of the region’s perfect subtropical climate to grow vibrant and nutritious Dragon Fruit, also known as Pitahaya.
Our story began with Roilan Goenaga, who emigrated from Cuba to the United States in search of freedom and a brighter future for his family. Raised on a small farm, Roilan grew up with a deep love for the land and a passion for agriculture. With the support of his family, he turned his dream of working the land into reality, founding Rosand Farm as a way to honor his heritage and create something meaningful.
Over the years, Rosand Farm has grown from a small project into a thriving business, distributing premium Dragon Fruit to communities across the United States. Despite this growth, we remain deeply rooted in our family values and our commitment to the local South Florida community.
At Rosand Farm, we believe in the importance of family and community, and these values guide everything we do. From the fields to your table, every piece of fruit we grow is a testament to our dedication to quality, sustainability, and the health benefits of this remarkable fruit.
Our mission is simple: to share the incredible benefits of Dragon Fruit, make it more accessible, and provide opportunities for families in our local community. We’re proud to combine the best of tradition and innovation to bring you a product that’s as wholesome as the family that grows it.
Thank you for being a part of our journey. From our family to yours, welcome to Rosand Farm.
Our Fruit
Our Field
